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Google +1 Button

You may have noticed the Google +1 button on some sites. This is Googles answer to the Facebook ‘Like’ button, and will be used by Google as part of their page ranking. As with the Facebook ‘Like button’ you must have a Facebook account to use it, so with +1 you must be logged into your Google account, to use it.
Google calls the +1 button "shorthand for 'this is pretty cool' or 'you should check this out', and they take the trouble to point out that it is not the same as ‘Google Buzz’ insofar as there is no facility to add a comment. Google do expect in the future to absorb Google Buzz into the +1 button.
Although the +1 button is public by default, you have to be logged into a Google account for the button to work, but you should be seeing these come up in searches in the future. You will not be able to find out who has clicked on the +1 button.
While everyone can see aggregate annotations, signed in users can also see personalized annotations from people in their Gmail/Google Talk Chat list, My Contacts group in Google Contacts, and people they're following in Google Reader and Google Buzz [and I suspect Google Friend Connect] Google points to these canonicalization strategies to ensure the +1s "apply as often as possible to the pages appearing in Google search results."
It sounds good, people will see ‘X’ number of +1’s next to a site in the searches, giving searchers an indication of how popular the site is. Sites such as those in the RFT Family don’t receive a lot of visitors. A visitor will look at our sites when searching, and then either contact us for a quote or bookmark the page for when they want our services. After that they contact us direct, and may never go on the site again. They forget about the site, and judge us on our drivers, our back office staff, and our efficiency, which is why the majority of our business is repeat business.
Google have a strict policy for webmasters using the +1 Button. Mostly to re-assure the general public that no personal details are collected, I have placed the Facebook ‘Like’ button and the +1 Google button at the bottom of the page. If you use them please comment and feel free to express your opinions on our blog. For this purpose and to stay in line with Googles guidelines, you can use the anonymous option, or a nickname.

Googles Policy.

Publishers may not sell or transmit to others any data about a user related to the user's use of the +1 Button. For the avoidance of doubt, this prohibition includes, but is not limited to, any use of pixels, cookies, or other methods to recognize users' clicks on the +1 Button, the data of which is then disclosed, sold, or otherwise shared with other parties.
Publishers may not attempt to discover the identity of a +1 Button user unless the user consents to share his or her identity with the Publisher via a Google-approved authorization procedure. This prohibition includes identifying users by correlating +1 Button reporting data from Google with Publisher data.
Publishers may not alter or obfuscate the +1 Button, and Publishers may not associate the +1 Button with advertising content, such as putting the +1 Button on or adjacent to an ad, unless authorized to do so by Google.
Publishers may not direct users to click the +1 Button for purposes of misleading users. Publishers should not promote prizes, monies, or monetary equivalents in exchange for +1 Button clicks. For the avoidance of doubt, Publishers can direct users to the +1 Button to enable content and functionality for users and their social connections. When Publishers direct users to the +1 Button, the +1 action must be related to the Publishers' content and the content or functionality must be available for both the visitor and their social connections.
Google may analyze Publishers' use of the +1 Button, including to ensure Publishers' compliance with these policies and to facilitate Google's development of the +1 Button. By using the +1 Button, Publishers give Google permission to utilize an automated software program (often called a "web crawler") to retrieve and analyze websites associated with the +1 Button. The button is not available on mobile search results yet, though users may still be able to see the buttons on your pages.

Vic Farron RFT Express. .

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